In addition to maintaining your marketing budget, it’s also important to spend those dollars wisely. I’ve outlined five economical ways to promote your business and get the word out about your product. Check out some of these creative marketing ideas:

1. Consider group advertising.
To make a greater impact with limited marketing dollars, consider joining with one or two other exhibitors or buyers who have the same target audience you do and participate in group advertising. For example, a jeweler might join efforts with a clothing exhibitor to create one flyer that advertises both of their products. Both companies realize a savings by sharing printing, mailing list and postage costs.

2. Consider the classifieds.
Many an innovative company has found that placing one small classified ad with repeated exposure has reaped excellent benefits. Take the time to word them wisely!

3. Consider posting your ad with an on-line Internet directory.
Many on-line phone directories are available both locally and nationally to expose your product. Often, you can even add a live link that will bring the viewer to your Web site.

4. Consider the power of a penny postcard.
Small 6” x 4.25” postcards only require nominal postage. These penny postcards can be used to drive traffic to your tradeshow booth or your store. Always include a special promotion that requires the recipient to return the card to you at the show. This way you can track your results and they have an extra incentive to respond!

5. Consider joining forces with Helen Brett.
Your list, our stamp. After all, your success is our success! If you provide us with your promotional piece, or use ours, and your mailing list, we’ll address it and mail it using first-class standard postage for free.